OUR CORE VALUES
Due to the special nature of these values we felt they would be best conveyed by an artist. Gildas Coudrais, a contemporary painter living in Germany was hired to express our message with his unique talent. Coudrais’s work of art perfectly translates the human emotions behind our core values.
When the pandemic hit, our entire industry came to a standstill for several months. Even after that, our business remained uniquely distressed for the next two years. During this period, it became increasingly clear that we had overlooked a crucial core value when creating the initial list 15 years prior; a value we found ourselves time and again manifesting through our actions and declaring in our communication. Indeed, as we watched the entire team fight to mitigate the crisis for our stakeholders, pivot in to a new market in less than a month, and ramp up a brand new business in less than two, we decided it necessary to add AMI's 10th core value: resilience